For the 20th Anniversary of the Aspen Live Conference (Dec 10-13, 2015), it was important to reward our alumni with a presale. In today’s live entertainment landscape, and in music specifically, presales have gotten completely out of hand, confusing the public and burying our message.
This year’s Aspen presale has been our biggest on-sale in twenty years! Here are three lessons we’ve learned from our presale:
1. Reward Your Best Customers – For Aspen Live’s 2015 registration kickoff, we opened the gates with an offer to our alumni with special pricing. Only past guests were notified. Your goal (like ours) should be servicing your alpha fan, not creating hype or even demand. That can be a byproduct but not in your sites just yet. You are there to say “Thank You!” We did, and it worked.
2. One Presale, No More – Aspen is running one presale with an expiration…
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