TOP 3 “PRESALE” LESSONS FROM ASPEN LIVE 2015

Originally posted on LiveWorks Newsletter:
For the 20th Anniversary of the Aspen Live Conference (Dec 10-13, 2015), it was important to reward our alumni with a presale.  In today’s live entertainment landscape, and in music specifically, presales have gotten completely out of hand, confusing the public and burying our message. This year’s Aspen presale has…